Sports Tourism is a Win for the QC

Sports QC uses an innovative tool to measure the direct economic impact of sports events on our businesses, employment, income, and taxes, ultimately showing a total economic impact for our regional destination. The Destinations International (DI) Event Impact Calculator draws on different data sources to provide an industry-wide standard. 

With more than 200 destination organizations using the tool, we use a uniquely developed model for the Quad Cities. The DI Event Impact Calculator adds value to how we measure the performance of various events in the QC. We are on the cutting edge of technology to fully understand the benefits, valuation, and ROI. 

The models and platform have been developed by Tourism Economics, an Oxford Economics Company, and include three distinct modules: meetings, sports, festivals, and cultural events. Below are the current economic impact numbers for Sports QC. For questions about the economic impact of sports tourism, please get in touch with our team.